Google TV 從 2025 年 4 月開始，銷售搭配的 Google TV 遙控器可能會多出一個專屬按鈕，讓您一鍵進入免費的影音世界。Google 宣布，為了讓使用者更方便地享受 Google TV 上的免費直播電視 (FAST) 頻道，將強制要求所有新的 Google TV 裝置遙控器配備一個「免費電視」或「直播電視」按鈕。
這個按鈕的功能很簡單，就是直接開啟 Google TV 主螢幕上的「直播」頁籤，讓美國的用戶可以輕鬆觀看 BBC Earth、Court TV、Hallmark Movies、Hell's Kitchen 等超過 150 個免費頻道，無需額外下載應用程式或訂閱服務。自今年初 Google 開始廣泛推送「直播」頁籤以來，這項功能已受到不少使用者的歡迎。
其實，早在去年，市面上就已出現配備「免費電視」按鈕的 Google TV 裝置，例如沃爾瑪的 Onn 4K Pro。然而，Google 官方的 Google TV Streamer 卻未搭載此按鈕。儘管部分評論認為此按鈕過大且不必要，但 Google 顯然認為其便利性足以成為標準配備。
Google 發言人表示，自推出 Google TV Freeplay 以來，他們收到了使用者「壓倒性」的積極回應，因此決定將此按鈕納入標準配備，以提供使用者更一致且快速的存取體驗。Google 強調，此舉旨在讓使用者更輕鬆地享受 Google TV 提供的豐富免費電視選項，包括本地新聞、熱門節目和電影。
值得注意的是，由於 Google TV Freeplay 目前僅在美國提供，因此 Google 也考慮到了其他市場的需求。對於未提供 Freeplay 服務的地區，該按鈕可以重新映射到即時指南，確保在不同地區都能發揮作用。
雖然 Google 並未透露「免費電視」或「直播電視」按鈕的具體尺寸、顏色或位置等細節，但表示 OEM 合作夥伴仍可根據客戶需求自訂遙控器的其他部分。這意味著，即使有了這項新規定，不同製造商的 Google TV 遙控器在設計上仍會存在差異，但至少都會有一個共通的「免費電視」按鈕。
I also like that Google considered regions outside the US by allowing the button to be remapped that’s a practical touch many companies overlook.
While reading about how these interface changes affect user engagement, I came across a really helpful sport guest blogging service that discusses similar trends in content accessibility and user behavior. It’s interesting how even tiny UX tweaks can influence what people end up watching.
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