小米新 Logo由原研哉歷時三年設計，還順便推出了小米環保袋

小米在剛結束的小米春季發表會上可說是百花齊放，把所有的新品一口氣端出來，包含小米 MIX FOLD、小米 11 Ultra、小米 11 Pro等旗艦手機新品，以及小米筆記型電腦 Pro、小米手環 6、小米無線路由器 AX9000 等，是小米史上新品最多的發表會。

相關閱讀：小米手環 6 重點特色：1.56 吋 AMOLED，帶血氧偵測功能、續航力14天，價格台幣不到千元!

在推出這麼多款新品的同時，小米也宣布更新品牌 logo。

小米全新 LOGO 是由武藏野美術大學教授、日本設計中心（NDC）董事長原研哉先生親自操刀，歷時三年完稿，它採用了新的「超橢圓」輪廓設計，替換原先的方形輪廓，並重新設計了「xiaomi」字母 LOGO，視覺上添加愉悅、靈動氣息，同時繼續沿用橘色作為品牌色，以傳遞年輕、充滿生機的形象，並設定了黑色和銀色作為輔助色，應用在高科技產品上。

小米全新 LOGO 的設計理念為「Alive」，即生命感設計，原研哉認為：「科技越是進化，就越接近生命的形態。因此，人類與科技是不斷接近的。」

為此，小米首次採用了全新的動態 LOGO 形式，新LOGO並不是固定在四角，而是隨環境變化定位在最合適的地方，這顛覆了以往品牌 LOGO 使用的傳統規則。

「Alive」理念是小米對智慧互聯時代轉捩點的思考與回應，它將東方哲學智慧融入了品牌視覺當中，從更高的維度重新思考科技與人的關係 – 人是活的，科技也應該是活的。

隨著新 logo 推出，小米也推出了換上新 logo 的環保袋。

小米真要做電動車！十年投資百億美元、雷軍表示壓上人生全部聲譽而戰

想看小編精選的3C科技情報＆實用評測文，快來加入《T客邦》LINE@

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