小米在剛結束的小米春季發表會上可說是百花齊放,把所有的新品一口氣端出來,包含小米 MIX FOLD、小米 11 Ultra、小米 11 Pro等旗艦手機新品,以及小米筆記型電腦 Pro、小米手環 6、小米無線路由器 AX9000 等,是小米史上新品最多的發表會。
在推出這麼多款新品的同時,小米也宣布更新品牌 logo。

小米全新 LOGO 是由武藏野美術大學教授、日本設計中心(NDC)董事長原研哉先生親自操刀,歷時三年完稿,它採用了新的「超橢圓」輪廓設計,替換原先的方形輪廓,並重新設計了「xiaomi」字母 LOGO,視覺上添加愉悅、靈動氣息,同時繼續沿用橘色作為品牌色,以傳遞年輕、充滿生機的形象,並設定了黑色和銀色作為輔助色,應用在高科技產品上。
小米全新 LOGO 的設計理念為「Alive」,即生命感設計,原研哉認為:「科技越是進化,就越接近生命的形態。因此,人類與科技是不斷接近的。」
為此,小米首次採用了全新的動態 LOGO 形式,新LOGO並不是固定在四角,而是隨環境變化定位在最合適的地方,這顛覆了以往品牌 LOGO 使用的傳統規則。

「Alive」理念是小米對智慧互聯時代轉捩點的思考與回應,它將東方哲學智慧融入了品牌視覺當中,從更高的維度重新思考科技與人的關係 – 人是活的,科技也應該是活的。
隨著新 logo 推出,小米也推出了換上新 logo 的環保袋。

相關閱讀:
小米 11 Ultra 重點特色:超狂相機模組、2K 四曲面螢幕,機皇價格台幣26000元起
小米真要做電動車!十年投資百億美元、雷軍表示壓上人生全部聲譽而戰
想看小編精選的3C科技情報&實用評測文,快來加入《T客邦》LINE@
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